Pokémon Go, a mobile app that allows users to hunt virtually for Pokémon in the real great outdoors, has taken the world by storm, amassing more users than Twitter in just a few days. However, like most cultural phenomena, Pokémon Go has also spawned unintended consequences, such as injuries and property damage resulting from distracted users—fortunately, most of these are covered by insurance, according to the Insurance information Institute (I.I.I.).

http://www.prnewswire.com/news-releases/pokemon-go-app-takes-millions-of-players-to-exciting-new-worlds-insurance-can-help-make-those-worlds-and-this-one-safer-300298182.html