Square, the mobile payments company run by Twitter CEO Jack Dorsey, has incorporated a business called Squareup Europe Ltd in Britain, lining itself up for what could be its first foray into Europe.
The story actually goes back a bit further. In 2014, we reported that Square was taking steps into more international markets with the launch of Square Register outside the U.S. — but with no option to process payments using the app. In fact, it seems that Square has been stealthily in the UK for some time, although most likely as a dormant, non-active company. Digging through the registration on Companies House, we found that it was only last week, on July 13, that Square filed to officially change its name to Squareup (UK) Ltd in the UK. Before this, the company was trading under the generic and unassuming name of “Employee Services Professionals Ltd”.