Salesforce financial services CRM software will now incorporate FinTech Portfolio company Quovo's data aggregation services. Advisers can now view their clients by segments, including age, gender, wealth accumulation and goal progress.
"It is the first thing advisers will work with," said Lowell Putnam, chief executive of Quovo, a data analytics company working with Salesforce. "CRMs will help them streamline their daily workflows and processes." Data aggregation and analytics is a hot trend in the financial services industry, but it's one advisers are adopting slowly. Analyzing data can be beneficial to the business, but it can be time-consuming for an adviser's otherwise busy schedule.