Cofounder and chairman Paolo Galvani told Business Insider: "We started with the consideration that it's incredibly difficult for someone with £5,000 to £10,000 to find some suitable and easy solution to invest their money. There's still a lot of complexity for a variety of reasons. "If you are just considering the distribution of products through a physical element, this implies a lot of cost which is paid for by the client himself. Technology allows you to disrupt this mechanism and deliver solutions that are extremely efficient at low cost. It's a bit like what happened to the travel industry with low-cost airlines."

http://www.businessinsider.com/allianz-takes-stake-in-robo-advisor-moneyfarm-as-part-of-fintech-strategy-2016-9