“Ready, Fire, Aim” has become “Operate With Integrity” at Zenefits. The NYT chronicles David Sacks' rebuilding efforts as the company prepares to launch a revamped product.
Mr. Sacks dismissed the idea that Zenefits had imploded. Most customers have stuck with Zenefits despite its shortcomings, he said, and he predicted that the unveiling of the product next week would win back everyone else and then some. In other words, now that Zenefits’s culture is cleaned up, the company is once again ready to take on the world. He made it sound easy. But turnarounds usually aren’t.