Tell us about the product. Vestwell is a new investment platform that makes it easier for everyone to save more for retirement through 401(k) & defined contribution plans. Our mission is to provide financial advisors with a modern platform that reduces fees, increases transparency and ensures compliance in a quickly shifting regulatory landscape.  We remove the barriers for small to mid-sized firms to offer a retirement program to their employees around fees and legal responsibilities, while giving financial advisors tools to help scale their business and service their clients more effectively. How is it different? Vestwell is the industry’s first fiduciary, white-labeled retirement platform. The platform belongs to the financial advisors, under their brand, yet, we do the heavy lifting for them.  It allows them to grow their business faster, while ensuring their clients’ interests are always the top priority.

http://www.alleywatch.com/2016/10/this-nyc-startup-will-let-you-stop-worrying-about-retirement/