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The UK insurer is analyzing social media poststo determine who deserves a lower premium. People who seem cautious and deliberate in their choice of words are likely to pay less than those with overconfident remarks.
Admiral is set to try out the system on a new product called firstcarquote, which will provide car insurance to 17 to 21-year-olds. If customers agree to let the company look through their Facebook posts they could be eligible for discounts of up to £350 although the trial has not yet been launched. “The way you write and the things you post online are shaped by your personality,” said Yossi Borenstein, an independent adviser, who helped develop the software.
https://www.ft.com/content/7cdcfede-a045-11e6-86d5-4e36b35c3550
