White-label digital advice and financial planning platform Marstone has announced a partnership with financial technology solutions provider Fiserv. Marstone’s products will integrate with Fiserv’s Unified Wealth Platform to let asset managers, broker/dealers, banks and credit unions implement a digital advice strategy, whether it be a self-service "robo advisor" or a hybrid model.
Marstone provides account aggregation, digital financial planning tools, portfolios and an interactive questionnaire process that can be tailored to firms’ existing workflows. The robo can use portfolio models pre-built by Marstone or custom models created by firms. Firms can also deploy a white-labeled investor portal, a capability previously not available on Fiserv’s platform. Cheryl Nash, Fiserv’s president of investment services, said the company had been watching the robo advisor market over the past year to find a product that would work for its large client network consisting of diverse business styles, sizes and custodian affiliations. Nash said Fiserv wanted something it could incorporate across of its platforms, so advisors don’t have to jump around to find client data.