Writing two months into operation, he commented: "We know that other brokers don't offer anything in the way of technology, but we were surprised to learn just how little time they spent educating their customers. "That's likely because these same brokers also benefit from an intentionally muddled process - and customers who depend more on them are less likely to switch providers." His co-founder Yotam Shacham, is very much the technology brains behind the operation having previously worked at Particle Code, a cross platform client framework he helped set up, which was acquired by Appcelerator and Mytopia, a social games business acquired by 888.

http://www.insuranceage.co.uk/insurance-age/opinion/2482231/what-sme-brokers-can-learn-from-insurtech-start-ups/page/4