Los Angeles based farmer financing platform ProducePay has raised $77m in equity and debt funding led by CoVenture. ProducePay reaches out to farms to buy their crops at a price that the company sets up front, then goes out and sells those crops on the market. If the company breaks even, the farmer doesn’t owe a cent. If the company makes a profit, the profits are returned to the farmer minus a commission or percentage of the profit that ProducePay collects.