New York based internet of Things (IoT) smart products platform Evrythng has raised $24.8m in Series B funding led by Sway Ventures. Founded all the way back in 2011, Evrythng offers an enterprise-focused IoT platform for managing what it calls “intelligent software identities” for products that have been made smart via anything from smart tags like QR codes, to NFC, BLE, RFID, or which are directly connected to the internet.
In a call, Evrythng co-founder and CEO Niall Murphy told me that the company’s customers and use case broadly falls into three camps: tracking products through the supply chain, direct-to-consumer applications through smart packaging that can be the trigger for new types of experiences, and directly connected smart home products (i.e. what consumers might traditionally think of as IoT). In a sign of how far the company has come since its upstart beginnings, over the past 12 months, Evrythng has announced partnerships with leading global packaging companies Avery Dennison Retail Branding, Information Solutions (RBIS), Crown Holdings and WestRock.