“What we started to realize was that as we improved our customers financial wellness we saw credit scores improve. We wanted to maintain that relationship with that customer.” Those tools can inform a customer that a consolidation loan could save them $100 each month, or let them know how much they spend on coffee each month as a way of encouraging them to save for a financial goal. A key aspect of MoneyLion’s approach is their ability to integrate data from sources like customer bank accounts that allows them to understand typical cash flow patterns and suggest appropriate financial products. Aberrations in normal activity may indicate fraud, which can be addressed before serious harm takes place.

http://www.banklesstimes.com/2017/04/18/moneylion-focusing-on-customer-relationship/