According to one hedge fund PM, it's so easy that your mom can do it. Elsen, a PaaS company that enables anyone to harness massive quantities of data for better decision making and problem solving, has recently signed a partnership around data and distribution with Thomson Reuters.
“Financial institutions wrangle more data than ever before, but their complex internal systems don’t do what they want, especially at hedge funds,” Sheffer said. “Our platform lets them creating and test ideas so that even a non-technical portfolio manager could create very sophisticated strategies in just a couple clicks. We were recently talking to a hardcore quant portfolio manager who said, ‘Even my mom could try this.’”