More than 40k Americans were killed in a car accident in 2016, a 14 percent increase over 2014 - with mobile phone distraction being a major cause. CNBC reviews how startups like Zendrive are hoping to improve driver safety by using mobile data for pricing insurance.
As of this week, Zendrive has analyzed 15 billion miles of driving, captured through a variety of applications and hardware that commercial fleet owners use to track driver safety. Zendrive also has partnerships with consumer apps, including Life360 and HopSkipDrive, to collect information about how drivers with those apps are operating. That 15 billion miles of analysis is more than Uber has, Matus claims, and almost as much as Progressive Insurance, which said last May it hit that same milestone — after nearly two decades of data collection.