The mortgage origination process while still local and review based in nature, begins online for 9 out of 10 people today. ComScore also predicts voice search will account for half of all consumer mortgage searches by 2020..
The good news is that this is a highly solvable challenge. New tools like Yext for Mortgage can help you streamline and optimize your information so that you appear with correct, consistent information where your customers are most likely to search, increasing trust and your business pipeline. The Yext Knowledge Engine allows businesses to update their information, from simple facts like addresses and phone numbers to high-quality business descriptions with a personal touch, and sync it in real time across the digital ecosystem, produce local pages for their loan officers to help them appear in searches near them, and generate authentic customer reviews across reviews sites to build credibility and display star ratings in search results. For more information, visit Yext for Mortgage.