With this funding round, Ellevest will add human financial planners as an option to complement its roboadvising services. That's something other investing startups like Betterment have also added recently. Those changes have helped roboadvisors tap  slightly older customers who are more comfortable using a roboadvisor when there's also someone they can talk through their finances with.  “I’m thrilled these global leaders—who are female 'firsts' and technology innovators—are joining Ellevest’s mission to end the gender gap in investing and personal finance,” Ellevest CEO and Wall Street veteran Sallie Krawcheck said in a press release. “We will use this new funding to build on the momentum in our digital offering, and develop solutions with women in our community who are asking us for human interaction and financial planning services.”

http://mashable.com/2017/09/19/ellevest-34-million-funding/#7TczFBsEaaqP