Germany based enterprise software giant SAP is reported to have purchased customer identity firm Gigya for a reported $350m. Gigya today manages some 1.3 billion customer identities across hundreds of sites, existing business that it will bring under SAP’s umbrella.
This was the same figure that was reported yesterday when the news leaked out as a rumor in the Israeli press (Gigya is based out of Mountain View, CA, but its R&D is based in Israel, and its founders are Israeli). Analytics firm Zirra also told TechCrunch that the company was valued at around $250 million in its last valuation, back when it raised $35 million led by Intel Capital in 2014. The idea will be to integrate those features into SAP’s wider e-commerce operation to expand the kinds of services it offers to existing customers, and to help sell more e-commerce services to Gigya’s base.