Perhaps the most important shift in online lending is the growing participation by traditional finance firms. Not too long ago, traditional finance was politely chatting about partnering or investing in existing online lending platforms. The launch of Marcus by Goldman Sachs proved that an old dog financial firm could step up to the plate and be creative. It also put pure play online lenders on notice that they cannot sit still, they must improve existing services and add more value to keep existing customers happy and to lure in more.

https://www.crowdfundinsider.com/2017/09/122493-online-lending-ecosystem-update-lendscape/