“I guess I don’t really care as it pertains to my loan,” said Alex Nocella, 27, a SoFi customer since 2013. “It damages my view with the way they’re operating their business, but it doesn’t change the relationship I have with them. It wouldn’t stop me from getting another loan with them.” For Sean McNair, 33, who has been a SoFi customer for six years, the recent events have been cause for reflection. “It’s important for companies to realize that being successful does come with a level of responsibility,” he said. But despite the recent turn of events, McNair said he still holds the company in high regard as a customer. “It doesn’t change my overall perception of the company — its mission and way it interacts with members is still intact.”

http://www.tearsheet.co/marketing/sofis-lawsuits-dont-seem-to-be-affecting-its-brand