The company's debit card and current account products allow users to load fiat currencies onto their Gilt account to buy portions of gold bars, and then pay in fiat currency or with gold.
Gold is seen by many as more stable than fiat currencies, which could boost Glint's appeal. The value of fiat currencies is highly susceptible to change based on political events. For example, the pound has fallen to an almost 80-year low since the Brexit announcements in 2016, while the value of the dollar has also fluctuated heavily on the back of President Trump's decisions. This is a major driver for people turning to alternative assets — such as Bitcoin — recently to ensure their money does not lose value as political uncertainty continues. Glint argues that gold "cannot be devalued" by political events, and is therefore in a similar category.