London based direct lending platform Goji has raised an undisclosed amount Series A round from AXA and Anthemis.
The London-based company will invest the “multi-million pound” funding in further product development, such as in its Diversified P2P Lending Bond, which was launched a year ago and will publish its first year findings at the end of this month. The backing of Anthemis and AXA attests to the growing confidence in directing lending as an asset class, said CEO Jake Wombwell-Povey. “We believe we are in a perfect storm; equities are considered by many to be overvalued, traditional fixed income and cash are yielding well below inflation and investors need a new solution,” he said. “Within this context Direct Lending can deliver positive investor outcomes in a fairer, more purpose-driven way.”