Even Financial has said that its platform includes an API that “matches qualified consumers with the right financial products and services in real time,” and has said the analytics and insights tied to the platform allow FIs to reduce the cost of customer acquisitions. It added that this technology will be a focus of the aforementioned funding “in order to enhance the online financial services ecosystem.” Harshul Sanghi, managing partner of American Express Ventures, said in a statement that “Even Financial helps financial services providers and FinTech partners programmatically deliver products and services in real time to the right customers when and where it’s most effective.”

https://www.pymnts.com/news/investment-tracker/2018/even-financial-american-express-investment/