With the first ever celebrity-branded digital asset, Cryptokitties plans to expand its consumer reach and test a new method for generating a store of value.
"In a lot of ways CryptoKitties is a stepping stone into the space. It's a great place to test IP in the space," Tedman told CoinDesk. Bladon said he was looking forward to seeing how the launch goes, adding that the team behind the project is not done working on the platform. That being said, launching the first branded kitty is "obviously very exciting." "The cats have reached the moon," he added.