The prospectus revealed that Prospa has strong repeat business from its customers, with “approximately 69% of eligible customers taking a repeat loan”, and that “monthly customer cohort trends indicate that each new customer on average takes 2.5 loans over their estimated customer lifetime. Furthermore, we expect our average loans per customer will increase as our loan book continues to season and customers take on repeat loans with us.” Co-founder Beau Bertoli said the data driving the business will ensure it manages risk as it grows.

https://www.businessinsider.com.au/prospa-ipo-airtree-squarepeg-2018-5