Jaime Dimon is considering how to reward customers for improving their credit score, e.g. with rewards points or lower APRs. The ideas are part of a larger consumer financial health initiative.
"We might gamify it, but also give you real rewards," Dimon said. "If you get to 700, 750, we'll cut your mortgage costs a little bit. If you get to this, we'll give you actual rewards like you do in credit cards today." In the coming months, the bank is likely to start beta testing several tools around the idea of helping consumers improve their financial health, according to a person with knowledge of those plans. It's unclear whether those would be tied to improving credit scores, financial education, or other things.