The way Jegen sees it the fintech data industry is transitioning from being one in which the startups such as Plaid and Quovo help millions of consumers connect their financial accounts to financial apps to a time when they will help businesses analyze the data they have, adding more automation along the way. The venture capitalist pointed to Social Finance as one example. The online lender otherwise known as SoFi uses Quovo to estimate W-2 information for potential borrowers on its platform. Meanwhile, Stash uses Quovo to predict when is the best time to move money for a customer to avoid overdraft fees. “The surface area is wide and Plaid and Quovo should someday generate 3–4x more revenue from derived insights embedded into business workflow,” Jegen said.

https://www.forbes.com/sites/donnafuscaldo/2019/02/06/plaid-and-quovo-just-scratching-the-surface-with-data-aggregation/#203c1e401841