Portfolio company Flutterwave announced the ability for merchants to accept payments via bank transfers, which is a payment method that customers in Nigeria are already comfortable using. Transactions on the Nigeria InterBank Settlement System (NIBSS) instant payment system are up 36% through May 2019 when compared with the same time period in 2018.
Paying with your card on an unfamiliar merchant site can be a little worrisome – as a customer you might not be comfortable inputting your card details on the checkout page. There is no reason why you should miss out on making your payment because of this, that’s why we have taken our bank transfer payment option to a whole new level on Rave. Here are three more important facts to know about customer behaviour when it comes to payments: 1) Customers are already making most of their payments via instant bank transfer and will continue to do so – this is a fact. 2) Merchants need to accept payments the way customers are used to making payments – this is also a fact. 3) Merchants need a dashboard like the Rave Dashboard to get payment insights to make smarter business decisions – yes, you guessed it, this is another fact.