Maximilian Tayenthal, co-founder of Europe’s most valuable fintech, N26 (valued at $3.5b), was recently quoted as saying “profitability isn’t a ‘core metric’” for today’s innovative companies. For companies like N26 the goal is to eventually amass enough scale to make unprofitable services profitable, or move into sectors that can carry the unprofitable ones, but in the meantime does that mean it's smarter to be purchasing services from a profitable company? or to be purchasing services from a competitor that is losing money?