The company, which started out as SelfScore in 2013, initially targeted international students who couldn’t get traditional credit cards. It later opened up to other groups of millennials who struggle to qualify for traditional cards because they lack a credit history, using machine learning and alternative data sets to make the determination whether to issue the cards.

https://www.cnbc.com/2019/11/04/goldman-leads-50-million-investment-in-credit-card-start-up-deserve.html