New York based revenue management and data visualization startup for mobile studios and publishers raised $4m Seed Round led by Counterview Capital. The company says more than 80 apps and games use Wappier.
“The mobile apps industry in general is in dire need of an intelligent automation platform that helps them maximize player revenue and loyalty, ” he said over email. “Mobile game publishers tend to spend a lot of money on UA campaigns, but the average Day 2 churn rate is 40%, which means advertising dollars are going to waste. Most publishers are really smart about things like LiveOps and IAP promotions, but small teams of marketers or monetization managers are often tasked with running programs for millions of users all at once, and there aren’t really any AI-based automation solutions to help them solve the problem. That’s where Wappier comes in.”