“With Vestwell, the portal the participant is interacting with is the same as the recordkeeping system, which is interfacing with the custodian using real-time APIs. "Now, with Vestwell, anyone in the financial services or payroll industry can enter or grow or scale their retirement plan offering essentially for free by running a full-modern platform as a service, CEO Aaron Schumm said.

https://riabiz.com/a/2020/4/9/four-years-into-startup-vestwell-makes-its-big-move-nixing-fiss-recordkeeping-for-the-401k-super-bot-it-built-with-goldman-sachs-vc-money