After months of talks and trials, WhatsApp has finally pulled the trigger on payments in its app. Users in Brazil will be the first to be able to send and receive money through the messaging app, using Facebook Pay.
“Payments on WhatsApp are beginning to roll out to people across Brazil beginning today and we look forward to bringing it to everyone as we go forward,” the company said. “The over 10 million small and micro businesses are the heartbeat of Brazil’s communities. It’s become second nature to send a zap to a business to get questions answered. Now in addition to viewing a store’s catalog, customers will be able to send payments for products as well,” the company wrote in a blog post.