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The deal is a likely win for Personal Capital. According to Forbes, the firm was worth $660m around the time of its Series F round of funds, which it raised in February of 2019.
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Personal Capital is a consumer service that helps folks plan for retirement, and invest their capital. The company offers free financial tools, and a higher-cost wealth management option for accounts of at least $100,000. The company doesn’t like being called a robo-advisor, instead claiming to exist in the space between old-fashioned in-person wealth management relationships, and fully-automated options.
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