Mobile-payments app announced it’s piloting a new feature which offers small sellers and other sole proprietors the opportunity to have a more professional profile page on its platform.
By adopting a Business Profile, sellers will be able to raise awareness about their business through Venmo’s social feed and search, as well as keep their personal transactions separate from those for their businesses for accounting purposes. The profiles give smaller sellers a way to do business without having to necessarily establish a larger web presence, like a Facebook Page or Google Business listing, for example. Instead, Venmo’s Business Profiles may be better suited to sellers such as local artists, crafters, or farmer’s market booth holders, or those who casually use Venmo to support the income they receive from side-hustles, such as mowing lawns or doing neighborhood home repair jobs. In addition, a new Venmo Search experience would allow users to switch between a “People” and “Business” tab when looking for a particular Venmo username. PayPal-owned Venmo says the new feature will also offer transactional insights and information, including number of customers and a customer list.