The company, which analyzes first- and third-party data to generate predictive insights about consumers, intends to use the new capital to accelerate the expansion of Senso’s operations and product offerings into the U.S. market. “We’ve proved out the concept in Canada in the mortgage asset class space, and we are ready to replicate that in the U.S. market and then the Latin American market will follow,” Bharwani said.

https://news.crunchbase.com/news/senso-lands-3m-pre-series-a-round-to-strengthen-banking-client-relationships/?utm_content=intro&utm_term=content&mkt_tok=eyJpIjoiTm1NeVptTmpORGc0WkRZeSIsInQiOiJuVVRGaVdmUnpuWDg1UkNpcndWU1FSMXdlYURLN1RtbnZVeGR2QThcL0xkU0NXa2ZiTEFMVDFWN0hPVzFERFpCQTFGSkVGXC82RGFnQXN6RjVqR1dyY2FqQWxHb1Y4cjR2bFdadjY1aTcxVmYrS29qb0ZvK0liQ1RKOTdDaVNob2hoIn0%3d