U.K. based digital insurance app, has been acquired by incumbent Direct Line Group and the transaction is expected to formally close during the third quarter of 2020.
First, Brolly launched as a personal insurance concierge. The app let you manage your existing insurance policies and then helped you spot potential gaps or duplication in coverage and search for a better deal. Features of Brolly Contents included the ability to insure up to £40,000 worth of belongings, suitable for renters or property owners, and no fees for updates to your cover. According to the joint announcement, post-transaction, the team behind Brolly are expected to join Direct Line Group to build on their work to date with the aim of “helping the Group to accelerate its transformation to becoming a leading digital player in insurance”.