For the last three years, Guideline has doubled and CEO and Co-founder Kevin Busque expects that to continue this year despite the pandemic. “Companies are saving money with employees not going into the office and they are making up for that by offering this benefit,” says Busque. “We’re adding new plans but they aren’t growing as fast as previously. We expect that to start increasing as more people go back to work.”

https://www.forbes.com/sites/donnafuscaldo/2020/07/29/small-business-401-k-provider-guideline-now-has-a-valuation-of-close-to-500-million/#2848a3a9c0d3