“I’m getting requests from companies looking for raw data… asking, ‘Is there a reason I should split [my shares]?’ he said. Silverblatt said he thought boards of companies might indeed follow Tesla and Apple’s lead at some point and split their shares in an effort to appeal to a wider retail audience, even if doing so is almost an entirely cosmetic exercise by a company and one that could be expensive.

https://www.marketwatch.com/story/companies-are-weighing-stock-splits-after-tesla-and-apples-announcements-expert-says-11597404072