“We want to have a front-row seat in the alternative investment space, and Rally is the perfect partner, as the average investor on Rally is just 27 years old, we will be able to increase our engagement with younger target groups. We will continue to learn about digital communities and explore business opportunities in FinTech,” said Stephan Baral, Head of Porsche Ventures US, in a statement.

https://techcrunch.com/2020/09/29/rally-raises-17m-to-expand-a-platform-that-lets-you-invest-in-but-not-buy-collectibles/