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E-commerce, already on a tear before the pandemic, will capture one out of every five dollars spent in the U.S. this holiday season, according to a new survey from Mastercard.
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That’s up from 14% of sales last year, highlighting just how central online shopping has become in 2020. It’s great news for stores with robust digital operations -- e-commerce sales from Oct. 11 to Christmas Eve are expected to spike 35% -- but a blow to brick-and-mortar, particularly department stores and apparel sellers that traditionally get a quarter of their annual sales in November and December alone. Increasingly, retailers like department stores also benefit from online sales.
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