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TikTok has plans to roll out several new features, including a tool that lets its most popular users share links to products and automatically earn commission on any sales, and the ability for brands to showcase catalogues of their products on the platform. The app is also said to be rolling out “livestreamed” shopping, a mobile phone version of television shopping channels, where users can buy goods with a few taps after seeing them showcased by TikTok stars.
“It feels like TikTok is about to skip [introducing a] desktop [experience] and go straight into commerce,” Jack Smyth, creative technology officer at WPP’s Mindshare. “Culturally, TikTok is well placed for livestreamed commerce to capture the dissolving distinction between content and commerce because it doesn’t feel as polished as other platforms,” he added.
https://www.ft.com/content/629c1c17-3daa-46af-8177-1814baaa2bed
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