After Klarna, Anyfin is the next Swedish fintech company to expand to Germany. Co-founder and CEO Mikael Hussain speaks to over 100,000 app users in Sweden and Finland. “We see great potential in the German market, as the willingness of consumers to improve their financial situation is at least as great as in Scandinavia,” he says.
At the start in Germany, Anyfin also took a close look at the relationship between Germans and money. 1,000 people in Germany between the ages of 18 and 45 were surveyed. The result: the well-known motto “You don’t talk about money” is becoming less and less important. Only ten percent of those surveyed categorically rule out open communication. Almost half said they spoke openly with friends or family about their finances and related issues.