Part of that growth is due to the low barrier for adoption, Gurfinkel said. The DataRails platform allows SMBs to continue to use spreadsheets, but it stores the data in the cloud — making it easily accessible and user friendly, he said. When the user needs to update the financial data, it can be downloaded back into a spreadsheet such as Excel. “Instead of replacing the spreadsheet, we put Excel into more of an enterprise structure,” he said. The “very low friction” for adoption of the product was one of the main reasons he wanted to invest, Zeev said.

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