“I looked at the problem. I realized we need to create a piece of software that the retailer can run that will mean that payments get out of the way and it all can be managed and orchestrated the way the retailer wants to do it… I thought there are two ways to do this: You can either get an endpoint SaaS to connect to this, but the more I thought about it, the more I felt like that’s actually not the solution here. We needed to give you something that allows do it yourself and fits into your infrastructure. So what we built with Gr4vy is essentially a cloud, where we spin you up an instance of Gr4vy on the cloud, wherever, whatever cloud you need it to be on, whether it’s, Google, Amazon, Microsoft, or even in your own data center. That essentially gives you a platform to manage and control how your payments flow, both on the front end and the back end.”

https://techcrunch.com/2021/04/29/gr4vy-launches-cloud-payment-orchestration-pulls-in-11-1m-series-a-led-by-nyca-partners/#:~:text=It's%20also%20announcing%20a%20Series,total%20funding%20to%20%2412.2%20million.