“The strategy your business needs for identity verification and management is going to be completely different if you’re a travel company verifying guests versus a delivery service onboarding new couriers versus a crypto company granting access to user funds,” Song added. “Even businesses within the same industry should tailor the identity verification experience to each customer if they want to stand out.”

https://techcrunch.com/2021/05/04/persona-lands-50m-for-identity-verification-after-seeing-10x-yoy-revenue-growth/