“There’s a lot more opportunity for companies like ourselves to differentiate because essentially, we focus on the merchants. And when we underwrite the merchant by getting data from the merchant, there’s a lot of additional services that you can put in on top,” Corbett explained. “Whereas with buy now, pay later, you get information on the consumer, and there’s not as much room to add additional services on top.”

https://techcrunch.com/2021/05/27/irelands-wayflyer-raises-76m-series-a-to-provide-revenue-based-financing-to-e-commerce-merchants/