“For us, it was really about picking one of those and using it as a wedge and then augmenting from there,” Lee said. “Direct-deposit switching was the most urgent and top priority for all of our customers, mostly since there wasn’t much of an alternative.” According to him, the company is becoming a market leader in that strategic niche. “In a quarter, we will be doing close to half of all direct-deposit switches in the neobank market,” he said.

https://techcrunch.com/2021/06/02/coatue-direct-deposits-20m-into-pinwheel-a-payroll-api-for-neobanks/