“Fractional trading actually came a bit later, ... That was the real MVP for us because fractional really makes investing accessible to anyone globally since all you need is one dollar.” said Rohit Mulan, CEO

https://techcrunch.com/2021/06/24/gotrade-gets-7m-led-by-localglobe-to-let-investors-around-the-world-buy-fractional-shares-of-u-s-stocks/