Payments and shopping platform Klarna is partnering with social shopping startup HERO to bring retailers a solution to create shoppable content right from their brick-and-mortar location. Social commerce in the U.S. is forecast to hit $84 billion by 2024 and is gaining traction across demographics. Some 28 percent of the U.S. population is anticipated to embrace social shopping by 2022, according to the press release.
“Immersive shopping experiences are now expected by consumers when shopping online and forward-thinking brands want to provide consumers with a rich, interactive way to shop for their products. With HERO we share an ambition to elevate the shopping experience through the convergence of online and in-store shopping experiences, supporting retailers to inform and engage consumers in new ways,” said, Sebastian Siemiatkowski, Klarna CEO.