The endeavor is part of a partnership between Google Cloud and BlueZoo. It is the latest publicly announced initiative of the Alphabet unit as property and casualty insurers explore a wider range of new technologies to better size up risk, hold down policyholders’ costs and speed up claims processes.
Under the BlueZoo and Google Cloud partnership, small sensors in buildings listen for Wi-Fi probes spontaneously emitted by mobile phones. The sensors encrypt and compress these probes and forward them to analytics servers in the cloud, the companies said. BlueZoo arranges for the installation, often on ceilings. The cloud servers analyze the data to generate metrics including the number of visitors and visits, and lengths of stays with 90% accuracy, said Bill Evans, BlueZoo’s chief executive.